true looks by Isabelle Jenniches
 

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SALE the employees sobbing truckload O-X SARS a child chain of hearts the mirror morning afternoon 8:43 AM peacock the sleeper lunchbreak
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  true looks takes over a store's webcam system, intended as a marketing ploy for online clients to check out their collection of smart Italian furniture. The artist's friends and colleagues -dancer, cook, choir member -are sent into the furniture store located in SoHo (NYC) as covert protagonists. Mingling with the clients, shop assistants and teamsters they are instructed to initiate subtle dramatic occurrences amidst the beds and sofas. Everyday patterns of consumer behavior are being poached, subverted into micro-dramatic moments which are followed and captured using the store's robotic webcam system. A selection of these images distills the routines and surprises of daily life in the shop into a series of episodes -part photo novella, part documentary -with text by theatermaker Richard Foreman.
true looks was shown in April 2004 in Chicago at VERSION>04: invisibleNetworks as part the online exhibition vrsn.NET_WORKS and at Location One in New York City in June 2003. [overview of the installation]

cast Kyle Bukhari, Dennis O'Connor, Holly Weiss & Joe Schultz, Duron Jackson, Jocelyn Ruggiero, Atsushi Ogata, Nathalie Angles & Charlotte Soehner, and many others.
webcam operators Mike Tyler & Isabelle Jenniches (New York), Michelle Teran (Amsterdam)
text Richard Foreman
illustration GMD THREE

 

 

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